Pink Ribbon Overkill

In an editorial for the daily finance, aimee picci, writer and editor with 15 years of experience ranging from feature magazine pices to covering newspaper television and advertising segments, expresses her opinion on breast cancer campaigns. she thinks the pink-ribbon movement has gone too far, with companies seeking higher sales from cause-related pakcaging- without pledging much, if any, in return...




Picchi, Aimee. "Pink Ribbon Overkill: Are Companies Exploiting Breast Cancer Campaigns. " Dailey Finance" 12 Oct. 2009: n. pag. Web. 18 Oct. 2009. /